Build the list by lane
We sort importers and distributors by what they ship and where it lands, port or LAX. Your rep gets talking points for their lane, not a generic pitch.
We call importers, distributors and warehouse operators across the LA basin for brokers, 3PLs, drayage carriers and forwarders, and book the meeting before the next carrier does.

Add the two San Pedro Bay ports together and 2025 looked like this: 10,239,318 TEUs through the Port of Los Angeles and a record 9,881,595 TEUs through the Port of Long Beach. They sit side by side. Then add LAX, which handled about 2.40 million tons of air cargo in 2024.
That freight has to be pulled, stored, cleared and booked by someone. The Census Bureau counts 8,285 truck transportation establishments, 2,131 freight transportation arrangement firms and 955 warehousing operations in the metro. So the shipper you want already hears from plenty of them every week.
The geography shapes the sale. Drayage yards and transload sites cluster in Wilmington, Carson and Harbor Gateway, a short run from the terminals. Importers and wholesalers often keep their offices somewhere else entirely, from Downtown LA to the Irvine Business Complex. The person who signs the freight contract is rarely the person standing on the dock.
Big parcel players set the bar for service. UPS employs about 11,600 people in LA County, Amazon about 10,500 and FedEx about 6,700. A mid-size broker or 3PL cannot outspend them. It wins by picking up the phone, knowing the lane and following up when a rate or a container gets stuck.
Inland Empire warehousing is counted as a separate metro, so these numbers cover the LA and Orange County side only. If your trucks run out to Ontario too, we build that list on its own.
For your sales budget, compare this. BLS puts the median services sales rep in this metro at $79,450 a year. That buys you one person who still has to learn the lanes. Our team calls from Nigeria during Pacific hours and costs well below that.
Public figures, each linked to its source.
Dock and yard teams in Wilmington, Carson and Harbor Gateway; the people who sign in Downtown LA, the South Bay near El Segundo and the Irvine Business Complex.
We sort importers and distributors by what they ship and where it lands, port or LAX. Your rep gets talking points for their lane, not a generic pitch.
Operations people answer first thing, before the gate gets busy. We save the follow-up email for the afternoon, when they are back at a desk.
A warehouse lead will tell you who handles freight spend. We use that name to reach the VP or owner in their office, and note who else gets a say.
Before a meeting is set we ask about monthly containers or loads, current provider and contract end date. Small one-off shippers do not clog your calendar.
Before Trifecta, Sylvia made high-volume calls to US business owners and got past gatekeepers to hit daily booking targets, which is the daily work of selling freight to busy shippers.

Sylvia worked the phones for a US services firm, calling business owners and decision makers directly. The job was to get past the front desk, introduce the service, qualify interest and book the appointment for the sales team, while logging every outcome and follow-up. She consistently hit daily and weekly booking targets.
Led by Sylvia Owunnachika →
Trifecta is a new agency. These are the partners’ own past roles, shared with their permission and without naming the employer. See the full track record.
Whoever buys from you. For most brokers and 3PLs that means shippers: importers, wholesalers and manufacturers. If you sell capacity to other carriers, we build that list instead.
Yes, and we write scripts in your words. On the discovery call we go through your services, lanes and equipment, so we never promise a reefer you do not have.
The TPM conference runs at the Long Beach Convention Center each year around late February or early March. We can call attendees and exhibitors in the weeks before to book meetings on site, so your trip is full before you land.
Most freight sales reps also run loads, and the calls stop when a truck breaks down. We keep the calling going every day of the Pacific week, and your reps take only the qualified meetings.
Photos: Logan Voss / Unsplash, Lisha Riabinina / Unsplash.
Book a strategy call. Tell us your lanes and equipment, and we will show you which LA and Orange County importers we would call first.