Build the list from Austin signals
We start with your best customers and find lookalikes by headcount, tech stack and corridor. Then we flag the ones with a fresh trigger, like a hire, a raise or a new office, so the first call has a reason.
Austin · SaaS
Inbound won't carry your Austin SaaS. Outbound demos will.
We work your target list by phone, email and LinkedIn, qualify each lead on budget, authority, need and timing, and put real demos on your AE's calendar.
- Demos with the person who buys
- Every touch logged in your CRM
- No Austin SDR hire to manage
Why Austin
Hundreds of software firms, one shared problem: pipeline
Census County Business Patterns counts 427 software publishers in the Austin metro, plus 1,461 custom programming firms and 1,095 computer systems design shops. Add 291 data processing and hosting firms, most of them spread between downtown, the Domain and Round Rock.
The big names set the tone. Dell Technologies runs its headquarters in Round Rock. Apple has its campuses along Parmer Lane. IBM leases offices at the Domain. That draws talent and startups, and it also means a mid-size SaaS company in Austin is competing with those giants for every good sales hire.
That is where pipeline breaks. BLS counts 16,700 services sales reps in the metro with a median of $62,900 a year, and reps who sell technical products earn a median of $83,170. A founder who hires one SDR pays that, plus benefits, a dialer and data, then waits a full quarter to find out if the hire works. Many Austin SaaS teams skip it and lean on inbound, referrals and a booth at SXSW in March. Then the quarter ends with a thin pipeline.
The buyers are close by. The metro has 66,280 business establishments, and 17,561 of them have ten or more staff. Plenty of those are the ops managers, IT leads and revenue leaders your product is built for, in offices along Research Boulevard, at the Domain and on Congress Avenue. Many of them also run software companies, so they know a lazy sequence the second they see it.
We work that list for you. Our partners call from Nigeria during the Central workday, follow up by email and LinkedIn, and only book a demo once the prospect has a problem, a budget and a say in the decision.
By the numbers
B2B SaaS & tech in Austin
Public figures, each linked to its source.
427Software publishers in the Austin metroCensus County Business Patterns 2023
1,461Custom computer programming firms in the metroCensus County Business Patterns 2023
$83,170Median yearly pay for the metro's 8,620 sales reps of technical and scientific productsBLS OEWS, May 2025
$62,900Median yearly pay for a services sales rep in Austin, the closest BLS match to an SDRBLS OEWS, May 2025
Who we call
The people we put on your calendar
Titles we reach
VP of Sales or Chief Revenue OfficerHead of RevOps or Sales OperationsIT Director at a mid-size companyDirector of OperationsCTO or VP of EngineeringFounder and CEO at a funded startupDirector of Demand Generation
Where they areSoftware and services offices downtown and along Congress Avenue, at the Domain and North Burnet, and in the Northwest submarket along Research Boulevard, with more mid-size firms out in Round Rock and Cedar Park.
What makes them take the call
- A funding round reported in the Austin Business Journal
- A lease signed for new space at the Domain or downtown
- A first SDR or RevOps role posted on LinkedIn
- A new VP of Sales or CTO announced
- A panel or booth at SXSW in March
- A switch from spreadsheets to HubSpot or Salesforce
The playbook
How we run outbound for B2B SaaS & tech in Austin
Warm them on LinkedIn, then call
Austin software people check LinkedIn more than voicemail. We connect and send a short note first, then call with a script that names their problem in a single sentence.
Qualify before the demo, not during it
We ask about current tools, contract dates, budget owner and team size on the first call. Your AE gets a demo with someone who can buy this year, not a founder who wanted to see your UI.
Hand off inside your CRM
Every call, email and note goes into HubSpot, Salesforce or GoHighLevel against the contact. You get a weekly report showing which Austin segments book and which ones stall.
Before Trifecta
Done before, for US companies
Before Trifecta, Safiya qualified prospects and booked software demos in a GoHighLevel pipeline at a creative agency, the same work an Austin SaaS team needs done every week.
Partner track record · before Trifecta
B2B pipeline in GoHighLevel for a creative agency
At a creative agency that sold software solutions to businesses, Cynthia and Safiya prospected by phone, email and LinkedIn, qualified business owners on need and fit, and booked product demos. Every lead, follow-up and stage change lived in GoHighLevel, and pipeline reports went to the sales team.
Calls, email and LinkedInPipeline run in GoHighLevelSoftware demos booked
Led by Safiya Abdulsalam →
Trifecta is a new agency. These are the partners’ own past roles, shared with their permission and without naming the employer. See the full track record.
Questions
B2B SaaS & tech in Austin: questions
Our buyers are technical. Can your callers hold that conversation?
We do not pretend to be engineers. We learn the core problems your product solves, ask good questions and book the demo. Your AE or sales engineer handles the deep product talk.
We get most deals from inbound and SXSW. Why add outbound?
Inbound comes in waves, and SXSW comes once a year. Outbound fills the rest of the calendar with accounts you picked, not just the ones that found you. It also tells you fast which segments want the product.
Do you only call Austin companies?
No. We call wherever your buyers are in Florida, Texas and California. If you are an Austin SaaS selling statewide, we run separate lists for each metro and dial on each one's business hours.
How is this different from hiring an SDR at the Domain?
No recruiting, no ramp and no seat to manage. Our partners work from Nigeria during your Central workday, so the cost sits well below a local hire. We quote after the discovery call.
Which tools do you work in?
Our team has worked in HubSpot, Salesforce, GoHighLevel, Apollo.io, Outreach, Salesloft, Lemlist and Aircall, among others. We work in your stack and log everything there.
Photos: Max Miner / Unsplash, Mitchell Kmetz / Unsplash.
Sources for figures on this page (8)
Book a strategy call
Fill next quarter's demo calendar from Austin
Book a strategy call. Bring your ICP and a few recent closed deals, and we will sketch the first Austin list and the opening script.
- 01We look at your offer, deal size and ideal buyer.
- 02We tell you which channel and package fits, and what volume to expect.
- 03You get a written quote. No pressure.